What We Do

Lead generation and SEO, measured in booked jobs

Every service below is judged the same way: did the phone ring, and was it someone who wanted the work you do. Not impressions, not traffic, not a dashboard full of numbers that never turn into revenue.

(307) 369-5987

Lead Generation

We build and rank websites in your trade and market, then send you the homeowners who fill them out. Pay per lead to start, flat monthly once the volume proves itself.

  • Exclusive by trade and ZIP
  • No shared leads
  • Pay per lead to start

Local SEO

Google Business Profile, service-area signals, review strategy, and the on-page work that decides whether you show up in the map pack when someone searches at 7am with a burst pipe.

  • Map pack visibility
  • Review strategy
  • Service-area targeting

Search Everywhere Optimization

Homeowners no longer start on Google alone. We optimize for Maps, AI Overviews, ChatGPT, Perplexity, and the other surfaces where your next customer is actually looking.

  • Eight search surfaces
  • AI assistant visibility
  • Entity consistency

AI Search Visibility

Answer engines cite specific businesses by name. We structure your content and schema so that when someone asks an AI for a contractor in your area, you are the one it names.

  • Answer-shaped content
  • Structured data
  • Citation-ready pages

Lead Gen Websites

Fast, static, conversion-focused sites built to rank from day one — not template installs. Every site we run for contractors is built on the same stack we use for our own.

  • Built to rank
  • Sub-second load
  • Call and form tracking

How We Deliver It

The Signal System

Four steps, run in order, on every engagement. You will always know which one we are in.

  1. Map the terrain

    We pull the actual searches homeowners run in your market — not keyword-tool guesses — and identify which ones have volume, which have intent, and which your competitors have left open.

  2. Build the signal

    Pages built for the queries that matter, structured so search engines and AI assistants can both extract clean answers. Technical foundation, schema, and internal linking done once and done right.

  3. Establish the entity

    Google ranks businesses it recognizes as real. Consistent business data, Google Business Profile, reviews, and citations that make your company legible across every platform at once.

  4. Route the leads

    Call tracking and form routing so every inquiry lands with you and nobody else. You see where each lead came from, what it cost, and whether it turned into a job.

Pricing

Start by the lead. Move to flat monthly when it's working.

Most contractors have been burned by a retainer that produced nothing. So we don't start there.

Pay per lead

$50–$75 / lead

You pay only for real inquiries from homeowners in your trade and your ZIP code. Every one is exclusive to you. If the leads don't come, you don't pay.

Flat monthly

$750–$2,000 / month

Once volume is proven and predictable, a flat rate usually costs less per lead. Priced by trade and market size. No setup fee, no long-term contract.

We'll tell you which one fits before you commit — including if the answer is neither.

See it working before you buy it

Our concrete site in Prescott Valley is the first organic result for 8 of 12 keywords — with no Google Business Profile, no backlinks, and no ad spend. You can verify every one of them yourself.